Beautiful floral arrangements enhance any business event. The key is to choose flowers that harmonize with the style and atmosphere of the function. An elegant event designed to impress prospective clients would have different flowers from those at an employee picnic or a holiday party. Some flowers are charming, some demure, and some exotic. Careful consideration of floral arrangements for an event visually ties the location, purpose and theme together.
Convey an Attitude
Floral arrangements convey messages just by their styles and colors. Often, florists use elegant, expensive, sophisticated and often unusual flowers for more formal business events or those that are designed to impress guests. Examples of appropriate flowers are anthuriums, bamboo, orchids, tropical leaves, poppies, zinnia and ferns or other lush greens. Casual or fun-themed events could have smaller, whimsical arrangements. A centerpiece on a big conference or banquet table should be large so it accents but isn’t dwarfed by the long table. It’s important to consider how the area will be used, however. Wider rather than taller arrangements would be preferable where guests are seated at tables so they don’t obstruct each person’s view of the table or the room.
Brighten the Room
Flowers naturally brighten any room with color and say welcome. When space is more limited, such as on a side or buffet table or in a corner, the arrangement can be taller and not as wide. When making a tall arrangement, however, take care that it doesn’t appear funereal, with spires reaching up to the sky or heavens. Instead of placing lilies in a tall vase, add whimsical flowers such as zinnias. Use colorful tiger lilies instead of white calla lilies. For lower arrangements, consider anemone and crocus, which come in many colors.
Consider the Meaning
Special meanings have been assigned to flowers for centuries. Although the meanings sometimes change and vary between sources, certain flowers convey consistent messages. Red roses are the universal flower of love, and so are not appropriate for corporate environments. All colors of roses signify love or love lost, however, as do carnations and aster, and are best avoided. Dainty flowers such as daisies or violets are too simple for office settings, though variations like the showy gerbera daisy would work well. Iris stands for wisdom, tiger lily for wealth and pride, nasturtium stands for victory, while orchids convey maturity and refinement.
Complement the Decor
Whatever styles and meanings are chosen, color should be matched to the company’s, event’s or theme’s colors. A patriotic event could have red, white and blue flowers. An event celebrating a new business connection could have both companies’ colors in the floral arrangements. Find out in advance the colors and style of the room where the event will be held, and plan arrangements to complement the decor. All-white walls and tables need pops of purple, red or orange for color. Purples, pinks and yellows complement one another. A striking color of walls or carpet could clash with flowers of similar hues, but brighten with the right complementary colors.
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