Marketing Collaterals and Branding

If you’re a small business owner planning a special event, you want to make sure you get the word out in a way that compels people to attend. Here are some ideas on what works.

A lot depends on the type of event you’re planning. Is it a low-key networking event for casual business associates? Is it an annual fund-raiser for your nonprofit’s primary cause? Or is it more of a once-in-a-lifetime celebration of a major milestone or occasion?

An upscale party for a worthy cause may have enough juice on its own to attract guests, clients, and customers. But most small businesses are orchestrating more everyday affairs such as open houses, promotions, trade shows, holiday parties, and conferences. Regardless, you have to capture people’s attention, and you need to fill the room. There’s nothing worse than hosting an event that is barely attended.

Once you have an overall strategy, use it throughout your marketing campaign, from the initial announcement of the event to the invitation and RSVP card and all points in between. Choose easy-to-read fonts. Pick a simple, uncluttered design scheme, one that marries text and graphics in a comprehensible way. Don’t cram too much information on your selected medium; less is more in this case.

All material should incorporate your company logo and similar or complementary colors so they work in tandem; and these choices should reflect your unique corporate culture and the nature of the event.

Speak to Palatial Events about how we can assist you with marketing strategies and collateral for your next event.